Thursday, July 6, 2017

SearchCap: Google Maps accessibility, Google Posts expire & link problems

 
 
Fix your outbound link problem in a single workday
 

Jul 6, 2017 by Pratik Dholakiya

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you.

 
From Search Engine Land

Google Maps will use crowdsourcing to identify wheelchair-accessible locations
Jul 6, 2017 by Amy Gesenhues

Anyone can now add accessibility information to places on Google Maps or business listings in search.


7 most important SEO focus areas for colleges and universities
Jul 6, 2017 by Janet Driscoll Miller

For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.


Google Posts are removed after 7 days, with one exception
Jul 6, 2017 by Barry Schwartz

Google has confirmed with Search Engine Land that you need to make sure to keep your Google Posts up to date in order to ensure you have fresh messages in your local panel.

From Marketing Land

Here's why marketers should not ignore this Supreme Court case
Jul 6, 2017 by Kate Kaye

Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.


WeLens introduces software to manage group screenings of 360-degree video VR
Jul 6, 2017 by Barry Levine

Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.


Amazon Prime hits 85M member milestone, researchers say
Jul 6, 2017 by Matt McGee

Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year.


8 key steps for a successful Instagram takeover
Jul 6, 2017 by Cley Williams

Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares 8 steps to help ensure it's a success.

 
Search News From Around The Web
 
Industry
 
Danny Sullivan, You Changed My Life. Thank you., SuccessWorks
 
Local & Maps
 
Bing Local Pack Shows Live Traffic Conditions in Search Results, The SEM Post
 
Building a map for everyone, Google Blog
 
Country Mouse vs. City Mouse: One Size Does Not Fit All in the SMB Digital Market, Street Fight
 
Google Earth Imagery Updates: Tornadoes, Google Earth Blog
 
Searching
 
Google Adds Trending Now to Knowledge Panel "People Also Search For", The SEM Post
 
Making it easier for publishers to share fact check content, Google Blog
 
SEO
 
Selecting The Best Search Engine Marketing Agency (50 Veteran Tips), ignitevisibility.com
 
5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them), Search Engine Journal
 
6 of the Biggest Misconceptions About Ecommerce SEO, Search Engine Journal
 
Google AdSense Launches Native Ads; Going Against Webmaster Guidelines Principles, Search Engine Roundtable
 
Google Says Bots Might Like Bold Text But..., Search Engine Roundtable
 
Google Search Console – a Beginner's Guide to Finding Actionable SEO Tasks, sugarrae.com
 
Google: Missing Embedded Video On AMP Page Error, Search Engine Roundtable
 
July 2017 Google Webmaster Report: Google Algorithm Update, Mobile First Timeline & Google Posts, Search Engine Roundtable
 
SEO basics: How to use headings on your site, Yoast
 
Why you should use the Yoast SEO text link counter, Yoast
 
SEM / Paid Search
 
A master checklist to keep your PPC running smoothly during a site relaunch, 3Q Digital
 
Everything You Need To Know About AdWords Editor 12, PPC Hero
 

Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017

Join us at SMX East for results-driven tactics to improve your SEO and SEM campaigns. If you're obsessed with SEO and SEM, you don't want to miss this opportunity to learn fresh new tactics from the experts. View pass options and register today!

 

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