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Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!   March 28, 2017 by Search Engine Land Don't miss the conference designed for advanced search marketers.

From Search Engine Land

Compare 13 leading SEO software platform vendors Mar 28, 2017 by Digital Marketing Depot What should you look for in an SEO platform?

Google Search App for iOS gains Gboard, trending widget & 3D Touch Mar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug fixes.

AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads Mar 28, 2017 by Ginny Marvin Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.

Study: PPC cannot accurately identify winning organic titles Mar 28, 2017 by Brian Wood Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate winning SEO titles.

4 major barriers to being linkable Mar 28, 2017 by Julie Joyce Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.

From Marketing Land

SMX West session: Harnessing the power of online reviews Mar 28, 2017 by Greg Gifford Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.

Top 10 insights on local marketing at LSA17 Mar 28, 2017 by Wesley Young Wesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual Conference.

Preparing for local reach in a 'post-rank' world: Get your data in line Mar 28, 2017 by Megan Hannay How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

Pay-per-visit mobile ad model uses AI to predict store visitation Mar 28, 2017 by Greg Sterling Blis will charge marketers for targeted customers who have gone into a store.

Facebook brings more Snapchat functionality into its mobile app Mar 28, 2017 by Tamar Weinberg Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.

IBM's Watson helps turbocharge Rocket Fuel with more brainpower Mar 28, 2017 by Barry Levine The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.

Twitter to bring pre-roll ads to Periscope videos Mar 28, 2017 by Tamar Weinberg Pre-roll ads will be shown on both live videos and replays.

Make me an offer: Rating the effectiveness of common email offers Mar 28, 2017 by Jason Warnock Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

7 powerful SEO & management tools to make your social media efforts more effective Mar 28, 2017 by Jordan Kasteler Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.

Header bidding: What marketers need to know Mar 28, 2017 by Ratko Vidakovic What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

Inside chatbots' year of growing pains: 'We're at an inflection point' Mar 28, 2017 by Tim Peterson Chatbots in apps like Facebook's Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.

Search News From Around The Web

Local & Maps

Yelp Provides Embed Code for Showcasing Yelp Reviews on Your Site, LocalVisibilitySystem.com

Link Building

3 Types of Link Building Tools and How to Use Them, ahrefs.com

Google: No Links To URL; We Won't Find It, Search Engine Roundtable

SEO

Google Adds Rich Results For Podcasts, Search Engine Roundtable

Google Asks: Do You Want To Separate Out Data In Search Console For www/non-www/http/https, Search Engine Roundtable

Google Looking Into Adding Voice Search Filters To Search Console Search Analytics, Search Engine Roundtable

Google's Fred Update - What Do all losers have in common?, sistrix.com

Keyword Cannibalization and SEO: What You Need to Know, Stone Temple

Local SEO Spam Tactics Are Working: How You Can Fight Back, Moz

What The Future Holds for SEO Trends in 2017, verticalmeasures.com

SEM / Paid Search

How To Evaluate Your PPC Ad Rotation Settings, PPC Hero

Spring Clean Your Data With 5 Must-Have Google Analytics Upgrades, Metric Theory

Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 13-14, 2017 Join us at SMX Advanced, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. View the agenda to see the current session lineup. Register today for expert-level tactics from the best search marketers in the industry. Don't miss out on this always sold-out event!

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